Spray On Mud

Wired writes about Spray On Mud:

For 8 pounds (about $14.50), buyers get 0.75 liters (.85 quarts) of genuine filthy water, bottled from hills near the company’s premises on the rural England-Wales border. The aim, says the website, is “to give your neighbors the impression you’ve just come back from a day’s shooting or fishing — anything but driving around town all day or visiting the retail park.”

As if the SUV isn’t non-minimalist enough, we now have to fake that we’re actually going off road? Well, I guess faking it is at least better than actually tearing up the countryside.

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